Local businesses are the lifeblood of our communities, but many are currently facing difficult financial strains. Now more than ever before, they need our continued support in order to survive.
We recently discussed all the reasons why you can feel good about supporting local. But what does supporting local businesses look like? Here are some practical tips and tricks to help you support your local businesses.
Although many businesses have been forced to close their doors, several have pivoted to offer curbside pickup or delivery. This includes restaurants, book stores, flower shops, and many retailers. Often, they will allow you to order and complete your purchase over the phone. Check your area to see what local businesses are offering these options.
When possible, order directly from the shop you are supporting. Online marketplaces and delivery apps can offer a diverse array of options. However, they often take a cut of the profits that would otherwise go directly to the shop or restaurant you are ordering from. When you order directly, 100% of the profits go to the local business.
Buy Gift Cards
If you don’t want to eat out or buy something just yet, purchase gift cards from your local retailers to use at a later time. You can use them yourself or gift them to friends and family.
Some businesses have closed temporarily, while others cannot offer their services remotely. This doesn’t mean you can’t support them. Let your hairdresser, mechanic, housecleaner, and other service people know that you will reschedule at a time that works for both of you.
Consider gifting a donation to your favourite local non-profits and charities. These are always appreciated during tough times. You can also always donate your time too by volunteering.
Share and Refer
Referring friends and family to your favourite local businesses is the best positive marketing that they could hope for. You can do this by word of mouth or leaving a positive review on the company’s website. Snap a picture of your favourite products to share on your social media. Let your online circles know how much you love local.