Digital marketing is not going anywhere. In fact, seven out of 10 marketers say search engine optimization (SEO) is more effective than pay-per-click marketing. As a result, entrepreneurs expecting to thrive online will need to adopt a few SEO tricks and tips.
SEO is the process of organically growing traffic to a website by attracting users of web search engines, namely Google, to click on these websites, namely Google. But why Google? Google dominates the search engine market with an 86.86 percent market share as of mid-2020. In other words, lots of people are using Google. For entrepreneurs seeking to grow their online presence, it helps to stay on top of SEO trends and Google’s search ranking algorithm.
Maintaining a consistent SEO strategy that delivers results might sound overwhelming, especially for small business founders without a lot of employees. However, it doesn’t have to be. Here are 3 simple SEO hacks to keep in mind when creating content for your website, blog, or whatever else:
Include Internal Links
Internal links are hyperlinks on a blog post or webpage that leads to another webpage or post in the same domain. Linking your blog posts and webpages together are great for SEO for 3 reasons.
First, it helps users navigate your website more easily. They can find quickly content that is related to the content they are already looking at.
Not only that, internal linking helps Google’s AI find and navigate your website as well. From there, Google will determine a ranking for your website. While internal linking is not the only metric Google uses to rank websites, it certainly helps.
Finally, using internal links helps to boost traffic to pages where you want more views. For example, if you want more traffic to your “Candle Making 101” blog post, you could include a link to it in your “Ingredients for Candle Making” post. You’ll direct more traffic to the pages you want users to see and keep them on your website longer, which is also great for SEO.
You’ve probably heard this before, but keywords are king. Keywords are words or short phrases that are of significance to the content you are creating. Typically, a blog post or web page will centre around a primary keyword with several related keywords included. This helps Google and users understand what your content is about better.
Sprinkling relevant keywords into your content can help your site rank higher for those keywords. So when someone searches for that keyword on a search engine, your site will be ranked for that keyword.
In order to use keywords effectively, some research is involved. First, you need to know what keywords you want to be ranking for. For example, if you are a shoe company, you’d probably want to be ranked for the keyword “sundress.” However, it’s a little bit more complicated than that. There will be hundreds, if not thousands, of competitors trying to rank for that same keyword. You might not make it onto the first page of Google, or even the second. Furthermore, someone searching for sundresses on Google may not even be looking to buy sundresses. They could be looking for clipart of sundresses or a number of other things. So what do you do?
This is where the research comes in. There are a number of free and pay-for tools out there to search for popular keywords. This will help you narrow down your keywords list to the most important ones you want to rank for. Furthermore, you can find keywords that aren’t as popular search terms, but you can probably rank higher for. For example, you might have better luck ranking for “floral sundresses with pockets.” It’s a balancing act between popularity and accessibility.
Once you have assembled your keywords, it’s time to incorporate them into your content. Be sure to include your keywords in the titles and content of blog posts, product descriptions, and text descriptions of images. The more the merrier.
Contribute High-Quality Content
Keep in mind you are writing for humans and bots alike. So even while you fill your content with keywords and links to attract higher visibility, it’s important your content remains legible and inviting to human eyes.
Find hot or popular topics in your industry that people are reading about. Create content that is of value to them. For example, an apparel store could post an article on how to style a leather jacket. The more engaged you can keep your audience, the longer they will stay on your site and the more willing they will be to come back.
This also means making sure your content is well written and free of distracting errors. If you need help writing your web content, reach out to us and one of our writing consultants would be happy to help guide you in the right direction.