If you’re creating a pitch deck for your up-and-coming business venture, you probably have a pretty good grasp of what to include (If not, check out our blog post on creating a pitch deck). But do you know what information should be left out?

Look no further. We have a list of 6 things you should never include in your pitch deck right here.

1. Too much text

If you find yourself adding a wall of text to each of your slides, stop immediately. Too much text makes for a boring, uninspired presentation, and no investor wants to sit through that.

Instead, add creative visuals like images and graphs. These are more appealing and easier to digest while someone else is talking. You won’t be competing against your presentation; you’ll be complementing it!

2. Too many charts and graphs

On the flip side, including too many charts and graphs can be a deterrent because it will crowd your pitch. Pitch decks should be clean, clear, and easy to follow. White space is your friend.

If you do have a lot of financials to cover, first ensure that they are necessary. Then make sure you balance out financial information with strong storytelling skills.

3. Too many slides

Less is always more. While it might be tempting to include every detail about your business, this strategy harms you more than helps you.

Stick to no more than 10-20 slides. Not only is this smart, but it also demonstrates your respect for your audience’s time and interest levels. If they want more information about your business, they follow up with you.  

4. Unfounded claims and predictions

While it’s nice to daydream about the future of your business, it’s important to stick to the facts in your pitch deck. Show investors you understand your market and use research to back up your claims.

When discussing the businesses’ financial future, be optimistic but reasonable. Investors are impressed by numbers and a plan that makes sense.

5. No mention of competition

From toothpaste to tech, every business has competition. Yours does too, unless you’re selling something that no one wants.

Competition is a good sign. Investors know this. Instead of pretending they don’t exist, dive deep into an analysis of your main competitors. Use this as an opportunity to highlight your businesses’ unique advantages.  

6. Buzzwords

Buzzwords are just that. They’re cool for a moment, and then they’re gone. Don’t get caught up in a trend, especially if the buzzword has nothing to do with your business.

Stick to plain language that you and your audience understand. Really, all you need to remember is that simple is always better.