Pitch deck

6 Things You Should Never Include in a Pitch Deck

If you’re creating a pitch deck for your up-and-coming business venture, you probably have a pretty good grasp of what to include (If not, check out our blog post on creating a pitch deck). But do you know what information should be left out? Look no further. We have a list of 6 things you...

Should entrepreneur's use a thesaurus?

Should Entrepreneurs Use A Thesaurus For Their Writing?

You need to draft a spectacular newsletter or write an informative blog post for your business. You need to impress your clients and investors with your impressive writing skills. Should you reach for your thesaurus? We say yes! But with caution. Here’s why: Thesauruses are great resources for changing up repetitive sentences and paragraphs. You...

Helium Scribe's February 2021 Book of the Month

Helium Scribe’s February 2021 Book of the Month

I’ve Been Meaning To Tell You — David Chariandy “Being named, he found his own voice. Being sighted, he learned, nevertheless, to see.” Prompted by familial brushes with racial bigotry and tumultuous political circumstances, David Chariandy ponders how to discuss race and racial discrimination with his growing daughter in a heart-breaking, yet lovely and loving...

How to Create a Pitch Deck

How to Create a Pitch Deck That Works For You

As an entrepreneur, you’ll likely need to create a pitch deck at one point in your career. Pitch decks are brief, visual presentations that help others, namely investors, learn more about your business. Creating a pitch deck is a great exercise in learning to summarize the key points of your business concisely, but it is...

5 Business Writing Blogs You Should Follow in 2021

Content marketing is a huge industry. It generates $44 billion in revenue annually. Effectively utilizing content marketing and smart writing could mean the difference between bang or bust for your small business. To see how the best do it, follow these 5 blogs. Not only will you gain inspiration for your own content marketing, but...

How to Use Bullet Points in Business Writing Effectively

Business writing should be clear and concise because you don’t have a lot of time to communicate your message before people stop reading. Bullet points are a great way to organize information in a way that is quick and scannable by your readers. They can (and should!) be used in emails, memos, presentation decks, and...

Should Your Small Business Hire A Writer?

Between blog posts, emails, website content, business plans, and social media, small business owners like you have lots of writing to do. But managing a business and turning out quality writing consistently is a huge burden and not always the best use of time. So what do you do? Hiring a writer can relieve some...

How Can Entrepreneurs Incorporate SEO Into Their Writing?

Digital marketing is not going anywhere. In fact, seven out of 10 marketers say search engine optimization (SEO) is more effective than pay-per-click marketing. As a result, entrepreneurs expecting to thrive online will need to adopt a few SEO tricks and tips. SEO is the process of organically growing traffic to a website by attracting...

The Best Formula for Writing a Positioning Statement

Writing a business positioning statement is an important step in any entrepreneur’s journey. However, it doesn’t have to be hard. Here’s how to get it done. What is a Positioning Statement? A positioning statement is a sentence or two that clearly articulates the unique value a brand offers to its target market that its competitors...

What is a Style Guide and Why Do I Need One?

What Is A Style Guide? These days, most businesses are writing and posting content across multiple channels. Blog posts, articles, emails, newsletters, official reports, social media—these are all staples of an engaged, well-developed brand. However, with so much going on, business writing can vary from situation to situation and may confuse readers. This is where...