Entrepreneur Corner

How to Create a Pitch Deck

How to Create a Pitch Deck That Works For You

As an entrepreneur, you’ll likely need to create a pitch deck at one point in your career. Pitch decks are brief, visual presentations that help others, namely investors, learn more about your business. Creating a pitch deck is a great exercise in learning to summarize the key points of your business concisely, but it is...

5 Business Writing Blogs You Should Follow in 2021

Content marketing is a huge industry. It generates $44 billion in revenue annually. Effectively utilizing content marketing and smart writing could mean the difference between bang or bust for your small business. To see how the best do it, follow these 5 blogs. Not only will you gain inspiration for your own content marketing, but...

Should Your Small Business Hire A Writer?

Between blog posts, emails, website content, business plans, and social media, small business owners like you have lots of writing to do. But managing a business and turning out quality writing consistently is a huge burden and not always the best use of time. So what do you do? Hiring a writer can relieve some...

How Can Entrepreneurs Incorporate SEO Into Their Writing?

Digital marketing is not going anywhere. In fact, seven out of 10 marketers say search engine optimization (SEO) is more effective than pay-per-click marketing. As a result, entrepreneurs expecting to thrive online will need to adopt a few SEO tricks and tips. SEO is the process of organically growing traffic to a website by attracting...

The Best Formula for Writing a Positioning Statement

Writing a business positioning statement is an important step in any entrepreneur’s journey. However, it doesn’t have to be hard. Here’s how to get it done. What is a Positioning Statement? A positioning statement is a sentence or two that clearly articulates the unique value a brand offers to its target market that its competitors...

What is a Style Guide and Why Do I Need One?

What Is A Style Guide? These days, most businesses are writing and posting content across multiple channels. Blog posts, articles, emails, newsletters, official reports, social media—these are all staples of an engaged, well-developed brand. However, with so much going on, business writing can vary from situation to situation and may confuse readers. This is where...

3 Essential Books to Help You Improve Your Writing

Writing is difficult and time-consuming, especially for those who dislike it. However, every business person will end up writing content in one way or another. It’s almost unavoidable. So what do you do? If you can’t outsource your writing, turn to self-improvement! There are hundreds of books designed to help you improve your business writing...

How to Approach Businesses for Partnerships

Business partnerships are a great step for entrepreneurs looking to grow their business. However, knowing what to say and how to reach out can be difficult. Here is our 5 step process for approaching businesses and establishing partnerships with them. Research the Business First, research what you should look for in a business partnership. You...

5 Things to Look For in a Business Partner

When two or more businesses agree to work together on a shared goal, a business partnership is formed. These partnerships can be formal or informal. Either way, they are a valuable tool for businesses both big and small. By utilizing strategic partnerships, you can enter new markets, challenge larger competition, and/or leverage new resources for...

The Art of Writing Emails: 5 Tips To Improve Your Email Content

Email marketing is a smart move. However, your email may be tossed or left unopened if your subject line is vague or boring.