How Can Entrepreneurs Incorporate SEO Into Their Writing?

Digital marketing is not going anywhere. In fact, seven out of 10 marketers say search engine optimization (SEO) is more effective than pay-per-click marketing. As a result, entrepreneurs expecting to thrive online will need to adopt a few SEO tricks and tips. SEO is the process of organically growing traffic to a website by attracting...

The Best Formula for Writing a Positioning Statement

Writing a business positioning statement is an important step in any entrepreneur’s journey. However, it doesn’t have to be hard. Here’s how to get it done. What is a Positioning Statement? A positioning statement is a sentence or two that clearly articulates the unique value a brand offers to its target market that its competitors...

What is a Style Guide and Why Do I Need One?

What Is A Style Guide? These days, most businesses are writing and posting content across multiple channels. Blog posts, articles, emails, newsletters, official reports, social media—these are all staples of an engaged, well-developed brand. However, with so much going on, business writing can vary from situation to situation and may confuse readers. This is where...

3 Essential Books to Help You Improve Your Writing

Writing is difficult and time-consuming, especially for those who dislike it. However, every business person will end up writing content in one way or another. It’s almost unavoidable. So what do you do? If you can’t outsource your writing, turn to self-improvement! There are hundreds of books designed to help you improve your business writing...

How to Approach Businesses for Partnerships

Business partnerships are a great step for entrepreneurs looking to grow their business. However, knowing what to say and how to reach out can be difficult. Here is our 5 step process for approaching businesses and establishing partnerships with them. Research the Business First, research what you should look for in a business partnership. You...

5 Things to Look For in a Business Partner

When two or more businesses agree to work together on a shared goal, a business partnership is formed. These partnerships can be formal or informal. Either way, they are a valuable tool for businesses both big and small. By utilizing strategic partnerships, you can enter new markets, challenge larger competition, and/or leverage new resources for...

Giving Back: Meet Helium Scribe’s Charity of Choice

We’re delighted to announce Helium Scribe’s official charitable partner: The Writers’ Trust of Canada.The Writers' Trust supports and celebrates Canadian literary voices through various awards, grants, programs, and events.

The Art of Writing Emails: 5 Tips To Improve Your Email Content

Email marketing is a smart move. However, your email may be tossed or left unopened if your subject line is vague or boring.

Interview with Bertrand Bickersteth

Behind The Response of Weeds with Bertrand Bickersteth

We sat down for a quick, lively Skype session with Bertrand Bickersteth, poet, author, and educator extraordinaire. Bertrand’s debut poetry collection The Response of Weeds: The Misplacement of Black Poetry on the Prairies draws on the historical, biographical, and geographical alike to explore what it means to be Black and Albertan. You can find his...

Black-Owned Businesses in YYC

Updated July 16, 2020. Supporting local Black-owned businesses is just one way we can invest in Black communities and create a brighter future for all. It starts with knowledge, including understanding the various ways you can support local. Here is a list of Black-owned businesses in YYC we’ve compiled. We will be continually updating the...