How Can Entrepreneurs Incorporate SEO Into Their Writing?

Digital marketing is not going anywhere. In fact, seven out of 10 marketers say search engine optimization (SEO) is more effective than pay-per-click marketing. As a result, entrepreneurs expecting to thrive online will need to adopt a few SEO tricks and tips. SEO is the process of organically growing traffic to a website by attracting...

The Best Formula for Writing a Positioning Statement

Writing a business positioning statement is an important step in any entrepreneur’s journey. However, it doesn’t have to be hard. Here’s how to get it done. What is a Positioning Statement? A positioning statement is a sentence or two that clearly articulates the unique value a brand offers to its target market that its competitors...

What is a Style Guide and Why Do I Need One?

What Is A Style Guide? These days, most businesses are writing and posting content across multiple channels. Blog posts, articles, emails, newsletters, official reports, social media—these are all staples of an engaged, well-developed brand. However, with so much going on, business writing can vary from situation to situation and may confuse readers. This is where...

The Art of Writing Emails: 5 Tips To Improve Your Email Content

Email marketing is a smart move. However, your email may be tossed or left unopened if your subject line is vague or boring.

The 6 Essential Sections of a Business Plan and What to Include

In our last blog post we discussed the importance of having a business plan. Today, we will break down each section of the business plan and explain its requirements. We hope this guide empowers entrepreneurs to create stellar business plans and succeed in their ventures.   Every business plan is unique. However, the most important...

What's Your Business Plan

What is a Business Plan and Why Do I Need One?

Chances are, if you’re an entrepreneur, you’ve heard of business plans before. Many entrepreneurs create a business plan before they start their venture. The rest typically finish within the first year of launching. So if you haven’t already, you need to start thining about creating a business plan. When you’re ready, learn the 6 Essential...

4 Best Practices for Business Writing

Like learning a second language or picking up a new instrument, writing for business requires dedicated practice to see results. You must put in the hours  fine tuning your creativity before it becomes second nature. Here are some best practices to help guide you along the way. Write For Your Audience You are writing for...

Why Storytelling is Important for your Business

Helium Scribe was once a seed planted in the back of CEO and Founder Lisa Sloan’s mind. After pursuing a degree in chemistry, she started her career as a lab technician. For a while, she stuck it out but Lisa felt unfulfilled by the repetitive work. Attending business events across Calgary, Lisa was inspired by...

6 Tips to Improve Your Writing Process: An Entrepreneur’s Guide

We get it. Writing is hard. Starting the writing process is even harder. As an entrepreneur, you might find yourself writing — be it proposals, web content, business plans, or social media posts — a lot more than you expected or wanted to. If this sounds like too much, we’ll do the writing for you!...