Should entrepreneur's use a thesaurus?

Should Entrepreneurs Use A Thesaurus For Their Writing?

You need to draft a spectacular newsletter or write an informative blog post for your business. You need to impress your clients and investors with your impressive writing skills. Should you reach for your thesaurus? We say yes! But with caution. Here’s why: Thesauruses are great resources for changing up repetitive sentences and paragraphs. You...

How to Use Bullet Points in Business Writing Effectively

Business writing should be clear and concise because you don’t have a lot of time to communicate your message before people stop reading. Bullet points are a great way to organize information in a way that is quick and scannable by your readers. They can (and should!) be used in emails, memos, presentation decks, and...

How Can Entrepreneurs Incorporate SEO Into Their Writing?

Digital marketing is not going anywhere. In fact, seven out of 10 marketers say search engine optimization (SEO) is more effective than pay-per-click marketing. As a result, entrepreneurs expecting to thrive online will need to adopt a few SEO tricks and tips. SEO is the process of organically growing traffic to a website by attracting...

The Best Formula for Writing a Positioning Statement

Writing a business positioning statement is an important step in any entrepreneur’s journey. However, it doesn’t have to be hard. Here’s how to get it done. What is a Positioning Statement? A positioning statement is a sentence or two that clearly articulates the unique value a brand offers to its target market that its competitors...

What is a Style Guide and Why Do I Need One?

What Is A Style Guide? These days, most businesses are writing and posting content across multiple channels. Blog posts, articles, emails, newsletters, official reports, social media—these are all staples of an engaged, well-developed brand. However, with so much going on, business writing can vary from situation to situation and may confuse readers. This is where...

3 Essential Books to Help You Improve Your Writing

Writing is difficult and time-consuming, especially for those who dislike it. However, every business person will end up writing content in one way or another. It’s almost unavoidable. So what do you do? If you can’t outsource your writing, turn to self-improvement! There are hundreds of books designed to help you improve your business writing...

Why Storytelling is Important for your Business

Helium Scribe was once a seed planted in the back of CEO and Founder Lisa Sloan’s mind. After pursuing a degree in chemistry, she started her career as a lab technician. For a while, she stuck it out but Lisa felt unfulfilled by the repetitive work. Attending business events across Calgary, Lisa was inspired by...